Creating and implementing a more streamlined booking process

Client

Simply Trekking

Campaign

Consulting

Campaign

Western Australian hiking company - Simply Trekking - engaged us for our digital marketing consulting services with a particular focus on creating a more streamlined booking process for their customers.

Prior to this, the booking process relied heavily on manual resources which was creating difficulties in running hiking tours as well as getting customers booked in.

Categories
  • Social Media
  • SEO
  • WordPress
  • Consulting

Solution

What was clear to us from the very beginning was that Simply Trekking’s booking process was heavily reliant on staff being available to answer phone calls and emails to get their customers booked in. This prevented them from focusing on what mattered most – running hiking tours.

We wanted to create a custom-built online booking system that would allow customers to book themselves for an available tour without having to phone or email the company unless there was a specific question.

We also recognised there we extras that Simply Trekking was interested in adding to their tours that customers may need such as gear rental. This would create avenues to scale revenue from each booking opportunity.

Objective #1

Streamline their booking system without relying on staff members

Objective #2

Create ``add-ons`` during the booking process that would scale revenue opportunities

Objective #3

Create an end-to-end booking process which included follow-up emails pre and post hiking tour

Results

We were able to create an online booking system for Simply Trekking which not only allowed their customers to book themselves in for available hikes but also choose various add-ons that drove further revenue for the company.

Furthermore, the online booking system allowed Simply Trekking staff to focus on running hiking tours knowing that their customers were able to book a tour online without having to email or phone the company unless they had a specific question.

Finally, we improved the customer experience by creating a sequence of follow-up emails that were strategically delivered to their customers during the pre-tour and post-tour phases.

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